Who It's For
You're a great fit if you're a:
Qualified female personal trainers or strength coaches.
You already have your foundational qualification and want to keep developing your craft.
Coaches who want to deepen their ability to coach women through strength.
Not simply deliver workouts, but understand women's goals, needs and different life stages.
Coaches who value good client experience, professionalism and ongoing learning.
You care about how a woman feels throughout the entire coaching journey.
Coaches who want to develop a clearer specialisation and professional identity.
You want to build greater confidence, expertise and recognition as a women's strength coach.
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A DIFFERENT KIND OF COACHING
More than sets and reps.
Becoming a great women's strength coach takes more than knowing exercises and writing programmes.
It means understanding where she is starting from, what is happening in her life, how she moves, what she needs to feel confident and how to help her become increasingly independent.
That's what the Becoming Her Method is designed to help you do.
YOU MIGHT BE A GOOD FIT IF YOU...
Care about women's health and strength
You enjoy supporting women through different life stages and understand that strength looks different for everyone.
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Coach with empathy and curiosity
You listen, ask good questions and adapt to the individual, rather than applying a
one-size-fits-all approach.
Want to grow with a values-driven brand
You're excited by the opportunity to be part of something purposeful and contribute to a community of women becoming stronger for life.
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Believe in long-term impact
You're interested in coaching that goes beyond short-term results and helps women build confidence and independence.
What You'll Learn
Practical knowledge, tools and coaching skills to help you coach women with greater confidence and consistency.
The BHA Assessment
How to understand a client's starting point across movement, training experience, confidence, goals and lifestyle.
Women's strength programming
Principles for exercise selection, progression, regression and building programmes around the individual woman.
Movement & coaching fundamentals
The movement, mobility and coaching principles used within the Becoming Her Method.
Communication & confidence-building
Building your professional identity
The Becoming Her client experience
How to coach beyond technique and help women build confidence, ownership and consistency.
How to develop your reputation and positioning as a women's strength coach.
How to deliver a consistent journey from assessment through personalised coaching and increasing independence.
Becoming a BHA Coach
A thoughtful process to make sure we're right for each other, and that every coach is equipped to deliver the Becoming Her experience.
01
Express Interest
02
Conversation
03
Founding Coach Training
04
Complete BHA Requirements
05
Join the BHA Coach Network
Tell us a little about yourself and your coaching experience.
Get to know BHA and explore whether there's a mutual fit.
Learn the Becoming Her Method and how we coach women.
Demonstrate your understanding and readiness to deliver the experience
Become part of the growing network of coaches delivering Becoming Her.
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You won't be building alone.
Becoming Her is designed to give coaches more than a training programme. As the network grows, you'll have a methodology to work from, tools that support your coaching, opportunities to continue developing and a community of coaches learning alongside you.
BHA assessment and coaching tools
Methodology and programming framework
Ongoing coach development
Peer learning and community
Client opportunities where appropriate
Learn to coach the woman,
not just the workout.
Women may come to strength training for very different reasons.
A wedding. A comeback. A health change. Greater confidence. Staying capable as they age. Or simply wanting a new challenge.
The Becoming Her Method gives you a framework for meeting each woman where she is, without reducing her to a template.
COACH WITH BHA
Could Becoming Her be part of your next chapter as a coach?
We’re building Becoming Her Asia with coaches who care about more than delivering workouts.
If you want to deepen your craft, coach women with greater confidence and be part of what we're building, we'd love to get to know you.