ABOUT BECOMING HER ASIA
Strength should help you
live more of your life.
Becoming Her Asia exists to help women build the strength, confidence and capability to keep showing up for what matters, through every chapter of life.
Stronger in your body. More confident in yourself. Better equipped for what comes next.
Women don't need another generic workout.
Our bodies, priorities and lives change over time.
What a woman needs from training at 30 may look very different at 45, 55 or 65.
Yet strength training is often delivered as though everyone starts from the same place and wants the same outcome.
Becoming Her was created around a different idea: understand the woman first, then build the training around her.
What we believe
Strength is personal.
There is no single definition of “strong”. For one woman, it may mean lifting heavier. For another, returning after an injury. For another, having the confidence and energy to keep doing what she loves.
Good coaching should build independence.
A coach should not make you dependent on coaching forever. We want women to understand their bodies, develop training skills and become increasingly confident making decisions for themselves.
Training should support your life, not take it over.
Strength is not the destination. It is something you build so you can participate more fully in the life that matters to you.
A method build around woman
Understand → Personalise → Coach → Become
The Becoming Her Method gives our coaches a consistent framework while keeping the experience personal to every woman.
Discover how the Becoming Her Method works →
Built from years of coaching women.
Becoming Her Asia was founded by Jacqui Heng, a strength coach and entrepreneur who has spent more than a decade working with women around strength, confidence and personal growth.
After founding Singapore’s first women-only strength training gym, Jacqui saw that the value of strength training often went far beyond what happened in the gym.
Women became more capable. More confident. More willing to trust themselves.But she also saw how different every woman’s starting point could be.
Becoming Her Asia grew from that experience: a way to bring together thoughtful coaching, a clear methodology and coaches who understand that they are working with a whole person, not simply delivering a workout.
More than one coach. More than one gym.
Becoming Her Asia is being built as a community of coaches who share a common standard for helping women become stronger for life.
We’re developing a coaching methodology, assessment process and professional network that allow more women to access thoughtful, personalised strength coaching while giving good coaches the tools and support to do their best work.
Women ↔ BHA ↔ BHA Coaches